The Company
Superman Is Dead (SID) is one of Indonesia’s most iconic punk rock bands,
originating from Bali. With a career spanning over two decades, SID has
built a loyal fanbase both locally and internationally. Known for their
energetic music, socio-political messages, and authentic DIY spirit, the
band has become a cultural voice in Indonesia’s rock scene. Beyond music,
SID is active in activism, community support, and youth empowerment,
making them more than just a band—they're a movement.
The Challenges
Although SID already had an existing website, it faced several
limitations:
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Outdated Technology: The previous site was built on legacy
frameworks, lacking mobile responsiveness and modern security practices.
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Difficult Content Updates: The backend system was rigid, making
content updates like tour dates, news, or releases difficult to manage
without developer support.
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Unoptimized for Modern Devices: The website didn’t display
properly on mobile and tablet devices, leading to poor user experience.
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Disconnected Fan Experience: There was no streamlined way to
showcase new music, merchandise, or announcements effectively in one
unified platform.
The Solution
We approached the redesign of the SID website as a digital
transformation—not just a visual upgrade, but a full rebuild of
infrastructure and experience:
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Modern Responsive Website: A bold, edgy new design was created to
match SID’s punk identity while ensuring accessibility across all screen
sizes and devices.
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Centralized Content Hub: The site now includes dynamic sections
for discography, upcoming shows, news articles, videos, and photo
galleries.
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Custom CMS: A tailored content management system was developed to
allow the band’s internal team to update site content, manage media, and
post announcements without technical barriers.
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E-Commerce Ready: The platform was built with the capability to
integrate a merchandise store, making it easy to scale up for official
merch sales and limited drops.
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SEO and Performance Improvements: Page load speed, on-page SEO
structure, and metadata were optimized to improve search visibility and
user retention.
The Results
The new Superman Is Dead website has become a powerful digital touchpoint
for fans and followers:
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Improved User Experience: Fans can now browse SID’s music, tour
info, and latest updates seamlessly across devices.
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Faster Content Updates: The CMS has empowered the team to stay
agile with news, events, and releases, increasing fan engagement.
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Stronger Brand Presence: The new design reinforces SID’s visual
identity and message in a way that resonates with both long-time fans
and new listeners.
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Scalability for Future Growth: The platform now supports future
expansions such as member-exclusive content, e-commerce, or community
features.
