The Company
JNE (Jalur Nugraha Ekakurir) is one of Indonesia’s leading logistics and
courier companies with a vast network of branches across the country. As part
of its internal empowerment and employee benefit program, JNE initiated
Koperasi Punakawane, a cooperative-based internal marketplace designed
specifically for employees across all regional branches.
The Challenges
The development of this platform was driven by several internal operational
and distribution challenges:
-
Unutilized Return Inventory: Many returned or undeliverable goods
from logistics operations remained unused in warehouses without a structured
system for reprocessing.
-
Lack of Distribution Channel for Employees: There was no dedicated
platform to offer these returned goods to JNE employees in a transparent and
organized manner.
-
Manual Bidding and Purchase Process: In previous attempts, the sale
of returned goods required manual coordination, causing inefficiency,
miscommunication, and potential fairness issues.
-
Scalability Needs: The platform had to support thousands of employees
from different branches while ensuring access control and internal
confidentiality.
The Solution
We built a secure and scalable web-based internal marketplace platform
tailored to JNE’s unique operational model:
-
Koperasi Punakawane Platform: A custom web application accessible
only to registered JNE employees across all branches, allowing them to buy
or bid for returned logistics items.
-
Dual Listing Modes: Products can be listed as either Fixed Price (Buy
Now) or Auction-Based (Bid), depending on the seller’s strategy and item
type.
-
Secure Employee Authentication: Integrated with JNE’s internal system
to verify employee credentials, branch information, and purchase
eligibility.
-
Inventory Management System: A backend module for cooperative admins
to manage product uploads, set pricing or bidding periods, approve winners,
and monitor transactions.
-
Activity Logs & Transparency: Every transaction, bid, and user action
is logged to ensure transparency, traceability, and accountability.
The Results
The launch of Koperasi Punakawane led to positive internal adoption and
tangible outcomes:
-
Reduced Waste of Return Goods: Unused returned items were
successfully reintroduced into circulation rather than being discarded,
generating value.
-
Employee Engagement: Thousands of employees across branches engaged
actively in purchasing and bidding, benefiting from exclusive internal
deals.
-
Operational Efficiency: The previously manual and disorganized system
became structured, automated, and auditable.
-
Stronger Internal Economy: The platform helped promote a circular economy
within the organization, reinforcing community value and employee welfare.
