The Company
PT. SAN Putra Sejahtera, widely known as PO. SAN, is a prominent
transportation company operating intercity and interprovincial (AKAP) bus
services across Indonesia. With routes connecting Sumatra and Java, PO.
SAN is committed to enhancing customer experience and modernizing its
operational workflows through digital technology.
The Challenges
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Decentralized Ticketing System: Lack of a unified and real-time platform
for ticket sales across multiple locations.
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Manual Processes: Inefficient and error-prone manual booking procedures.
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Limited Customer Experience: No real-time bus tracking feature for
passengers, causing uncertainty about bus locations.
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Dual Market Needs: The need for an integrated solution that could serve
both B2B agents (internal & external) and B2C end-customers.
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Platform Scalability: Requirement for a scalable system that could run
seamlessly on both web and mobile platforms for future SaaS-based
service models.
The Solution
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Buzzit Online Ticketing Platform: Designed as both a web-based and
mobile app-based system for easy customer access anytime, anywhere.
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Real-Time Booking & Seat Management: Allowing passengers to view
seat availability and confirm bookings instantly.
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GPS-Based Bus Tracking: Giving customers real-time visibility of bus
locations and estimated arrival times.
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Integrated B2B and B2C System: Supporting agency-level (B2B) booking
workflows alongside direct customer (B2C) bookings within the same SaaS
ecosystem.
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Fleet Management Module: Enabling PO. SAN to monitor fleet status,
manage schedules, assign drivers, and track ticket sales, all from a
centralized dashboard.
The Results
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Operational Efficiency: Reduction in manual errors and faster ticket
processing across multiple sales channels.
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Customer Satisfaction: Improved user experience with 24/7 online booking
and live bus tracking.
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Business Expansion: Empowered third-party agents to sell tickets
directly, increasing sales reach.
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Centralized Monitoring: Enhanced operational control through an
integrated Fleet Management system.
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Scalable Infrastructure: A flexible SaaS solution capable of supporting
future service growth and additional digital services.
