The Company
Soundclash Rekords is an independent record label based in Jakarta, founded in
2015. The label was created with a mission to support and promote the local
music scene, particularly focusing on genres that blend the raw energy of
reggae with a gritty urban vibe, often referred to as “dirty reggae.” The
label is home to the renowned dirty reggae band, D’Jenks, which has gained a
dedicated following both locally and internationally.
The Challenges
The label faced several digital challenges that limited their visibility and
impact:
-
No Official Digital Hub: Fans had no centralized platform to discover
music, band profiles, or upcoming releases.
-
Lack of Music Showcase: Existing online presence lacked embedded
media, making it difficult for new audiences to explore their sound catalog.
-
Fragmented Community Presence: Activities and updates were scattered
across social platforms, making it harder to build a cohesive fan base.
-
Minimal Online Merchandising: The label had no dedicated space for
merchandising or promoting physical/digital releases.
The Solution
We delivered a full-stack website solution tailored to the label’s identity
and needs:
-
Brand-Centric Website: Designed a bold, gritty, and immersive website
that reflects the underground spirit of Soundclash Rekords.
-
Artist & Release Profiles: Created individual sections for D’Jenks
and other affiliated artists, complete with bio, discography, and media
embeds.
-
Embedded Music & Video: Integrated music players and YouTube embeds
to allow fans to explore and stream directly from the site.
-
Community & News Section: Developed a blog-style news area to post
updates, gigs, releases, and stories from the label’s journey.
-
Future-Proof CMS: Implemented a flexible CMS to allow the label to
easily update content, manage releases, and expand features such as
merchandise and event booking.
The Results
The project significantly elevated Soundclash Rekords’ digital presence and
fan engagement:
-
Centralized Fan Destination: A single hub where fans, media, and
collaborators can access all relevant content.
-
Enhanced Streaming Exposure: Direct links and embeds from the website
helped boost music plays and video views.
-
Brand Recognition Strengthened: The website became a strong
reflection of their underground identity, reinforcing brand loyalty.
-
Scalable Platform: The new site provides a foundation for future
integrations like e-commerce, tour calendars, and digital fan membership.
