The Company
J99XAR is Indonesia’s first official drift school, co-founded by Akbar
Rais, a professional drifter, and Gilang Widya Pramana (popularly known as
Juragan99), one of Indonesia’s most prominent entrepreneurs. Established
with the mission to nurture and grow motorsport talent across the country,
J99XAR is more than just a driving school—it is a movement to elevate
drifting into the national spotlight and provide world-class education,
mentorship, and facilities for aspiring drifters.
The Challenges
The creation of J99XAR’s digital platform aimed to tackle several unique
challenges:
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Brand New Identity: As a newly launched institution, J99XAR
needed a strong digital presence to build credibility and recognition in
both the automotive and general public sectors.
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Lack of Information Hub: There was no centralized source where
potential students or sponsors could explore the school’s programs,
events, or founders’ profiles.
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High-Impact Branding Requirement: The brand needed a bold,
high-energy design to reflect the spirit of motorsport while still
remaining informative and user-friendly.
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Content Management Flexibility: The team required an
easy-to-manage backend system for frequently updating event schedules,
gallery media, and training packages.
The Solution
To bring J99XAR’s vision to life, we designed and developed a complete
digital presence with performance and visual impact in mind:
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High-Performance Official Website: We delivered a fully
responsive, visually striking website that reflects the energy and
professionalism of the drifting world. The design incorporates bold
typography, motion elements, and motorsport visuals to create a lasting
impression.
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Founder Highlights and Vision: Dedicated sections highlight the
profiles of Akbar Rais and Gilang Widya Pramana, showcasing their roles
in shaping the drift scene in Indonesia.
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Program Overview and Registration: A detailed breakdown of
training levels, schedules, and pricing allows visitors to learn about
and register for drift school programs directly online.
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Media Gallery and Event Coverage: Integrated photo/video
galleries and a news blog help showcase past events, student
achievements, and media appearances.
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Custom CMS Integration: A tailored backend system was developed
for the J99XAR team to manage content updates without needing technical
assistance.
The Results
The J99XAR website successfully positioned the brand as a leader in
motorsport education in Indonesia:
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Strong Digital First Impression: The site became the go-to source
for information, attracting students, fans, and sponsors through
compelling content and professional design.
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Improved Outreach and Engagement: Online registration and media
content significantly increased user interaction and social media
visibility.
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Established Credibility: The professional website helped
reinforce the legitimacy and long-term vision of J99XAR in the eyes of
the motorsport community and business partners.
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Scalable Platform: The CMS and backend architecture support future
growth, including e-commerce integration for merchandise, event
ticketing, or advanced analytics.
